LUX Marketing Companyluxmarketingcompany.com

Local SEO Playbook

How to Verify Your Google Business Profile

The step-by-step best practice for getting your Google Business verification video approved — built from the checks that decide approval or rejection.

30 sec – 2 min videoOne continuous takeLandscape mode
01

Prepare Before You Hit “Record”

Do not start the video until everything is ready. Have visible and ready:

  • Permanent signage (logo + business name)
  • Access to the location (keys, keypad, badge, etc.)
  • Branded materials (business cards, invoices, uniforms, vehicle wrap)
  • Tools or workspace relevant to your business

If signage is missing or temporary, expect a high failure rate.

02

Start Outside

Location proof

Begin recording outside the building and show clearly:

  • Street sign or nearby landmark
  • Building exterior
  • Business sign with the exact business name as listed on your profile

Say nothing unless prompted — Google does not require narration.

This proves the business is real and physically located there.

03

Enter the Premises

Access proof

Without stopping the video:

  • Unlock the door
  • Use a keypad
  • Swipe a badge
  • Open a private office

Do NOT cut, pause, or edit the video.

This proves you control the location.

04

Show the Interior

Legitimacy proof

Inside the business, slowly show:

  • Workstations or office setup
  • Tools or equipment used for the business
  • POS system, computer logged into business software, or scheduling system
  • Staff area (if applicable)

The interior should match the business category (a marketing office is not a warehouse).

05

Prove Ownership & Authority

End the video by showing one or more of the following:

  • Business license displayed
  • Utility bill or lease with the business name (if visible)
  • Branded invoices or contracts
  • Company email address logged into a device
  • Vehicle with permanent branding (for service businesses)

This ties you to the business.

Critical Technical Rules

The most common failure points.

Don’t violate these

  • No screen recordings
  • No pre-recorded or edited videos
  • No voiceovers, filters, or music
  • No showing private residential areas (bedrooms, kitchens)
  • No temporary signs (paper, banners taped up)

Do this instead

  • One continuous video (30 seconds – 2 minutes)
  • Good lighting
  • Steady movement
  • Landscape mode

Service-Area Businesses

No storefront or public signage? Show these instead:

  • Show your branded vehicle
  • Show tools inside the vehicle
  • Show access to a locked garage or office
  • Show business documents inside

Your address must still be valid, even if hidden.

Pro Tips for First-Try Approval

  • Match signage exactly to your profile name — no extra words
  • Verify during business hours
  • Use a mobile device with GPS enabled
  • Avoid coworking spaces unless you have permanent signage and exclusive office access

If It Still Fails

  1. 1Wait for Google’s rejection reason
  2. 2Fix only the issue mentioned
  3. 3Retry video verification — don’t switch methods unless prompted

Want us to handle verification for you?

LUX Marketing Company manages Google Business Profile setup, verification, and local ranking for growing businesses.

Talk to LUX Marketing